Big Winky is for the maximalists. A community-based brand for confident people who want to be seen, with a strong sense of personal style. The brand is an extension of Liberty's imagination AKA Miss. Big Winky, and tells an eclectic and playful story. From growing up in a family-run, vintage shop to studying Design in London. Every element, from design and hand-sewing, graphic design to marketing, everything is made in house. Inspired by cartoon silhouettes and the late-2000s, Liberty's hand-drawn illustrations alongside the meticulous garment designs, create the unique brand identity. Big Winky is Culture.